Shopify Articles

Tips, 'how to' guides, SEO & marketing best practices.

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Why Ongoing Website Support is Essential
Why Ongoing Website Support is Essential Upgrades And New Builds Websites are not static things. They need to be constantly updated so they stay relevant and continue to meet the needs of the users (your customers). As your business grows...
The Beginner’s Guide to Marketing for Ecommerce
The Beginner’s Guide to Marketing for Ecommerce So… What Is Ecommerce Marketing? Ecommerce marketing is any marketing that complements eCommerce sites by driving traffic and increasing sales. Not surprisingly, the most efficient marketing for eCommerce takes place online. You will...
The Most Effective Ecommerce Trends for 2019
If there is one thing we know about effective marketing, is that it can change from one day to the next! Especially when it comes to the digital world! Trends come and go quite rapidly and for that reason, your...
The Shopify Help Center - It's More Useful Than You Might Think!
How many of you with Shopify stores use the Shopify Help Center? Or, if you're thinking about using Shopify as your eCommerce platform, have a look at the help center as it has loads of info to help you get...
Why Your Marketing Strategy Shouldn't Only Rely on Social Media
Social media has taken the world by storm. Usage has exploded in the last decade as more and more people adopt the different platforms available. In 2010 there were 970 million [https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/]  people using social media worldwide. In 2018, that...
Use Email Marketing To Increase Your Website Traffic
With the massive popularity of social media platforms like Twitter and Facebook, there are many people out there questioning the relevance of email marketing. Email has been around since 1971 – it’s old and outdated, right? Wrong! Over 3.3 billion...
How to Create a Discount Code for a Group of Customers
If you need to create a discount that applies to a particular group of customers, for example customers that are tagged 'VIP' or 'Wholesale' etc, you can do this in Shopify Admin: Go to customers. Tag all customers that belong...
How To Pick The Perfect Shopify Theme For Your Online Store
Setting up your new website can be exciting. After all, there is the enthusiasm of a new venture, or the refresh of an existing brand. Things are going to be great! But then you start exploring the range of available...
5 Non-Technical Ways To Improve Your Shopify Website Speed
How does your Shopify site perform on mobile? Is a slow mobile experience causing visitors to leave your site? As more and more users are browsing sites and buying products from their smartphones, they expect a site to load as...
Why You Need Google Analytics In Your Shopify Reporting
When you run a Shopify eCommerce website it is really hard to ask your customers what they think of your store, which products are their favourites, and what the experience is like. When you have a physical store, the customers...
Online Marketing 101: The Basics For Your Business
Advertising your business used to mean printing flyers or running an ad in the local newspaper. But then the internet happened! Suddenly, the potential for getting your business in front of more people grew hugely. Online marketing levels the playing...
Shopify How To: Make Large PDFs Accessible on your Shopify Website
If you have PDF documents that you'd like your website visitors to be able to download from your site you can upload them to Shopify (see settings, files in Shopify Admin). By uploading the file a URL will be generated,...
Save Time And Energy With Mailchimp Email Marketing
It is all well and good having an awesome Shopify website. You have invested all of this time making it a great experience for your customers when they land at your web door. But once they leave your website, how...
Get More Traffic To Your Website With On Page SEO
There is no point having an amazing website if no one can find it! On page SEO helps the right people to find your website via a search engine. But there are some things that you must do to maximise...
Why Offering Free Shipping Can Actually Make You Money
Let’s be honest, you get a little bit excited when you see that your favourite online store is offering free shipping right? Even though you are probably spending a fortune with them, you feel like you are saving money because...
Ace Your Small Business Photography Regardless Of Your Budget
When you have a small business, there are lots of things you need, but you don’t always have the funds to pay for a professional. So you end up doing a lot of DIY. Fortunately, when it comes to small...
Shopify How To: Use Shareable Discount Codes
In mid-October Shopify enabled some new functionality that allows you to create a shareable discount code link.Previously, customers had to remember to apply discount codes at checkout - and if they happened to forget the code or forget to enter...
How to create videos that sell your product
If you thought video is only for big brands with big budgets, think again. We take a look at some tools that will help you create a video in no time, helping you multiply likes and shares.Video marketing has clearly...
Shopify: How to Allow Customers to Checkout using either Phone or Email Address
You now have the ability to reach your customers through their preferred notification method, eg, email or SMS (mobile phone):  You can allow your customers to checkout using either their phone number or email address. Customers can receive order updates...
Shopify: How to Use the New Image Picker
Shopify have rolled out a new image picker update in the theme editor to all Shopify store owners. This allows you to upload your own images or use free stock images.Instead of the overlay modal, the image picker will show...
10 power tips on increasing sales from social media
Have you set-up your Facebook business page, Pinterest, Twitter, You Tube and Instagram accounts? What next? Are you using them to grow sales or simply become another face in a crowded room?​In this blog we will help you uncover some tips...