How to improve SEO on Shopify collection and product pages

Shopify collections (or categories) are often overlooked and thought of as ‘just a container’ for your products. However, they are pages in their own right and show up in Google searches – so it’s a good idea to create them with Search Engine Optimisation (SEO) in mind. 
Here are some tips for improving SEO on your Shopify collection pages.
Create an enjoyable user experience
Make sure your collection pages look good and are easy to navigate. The better they look, the more likely your customers will spend time on each page and click through to view products.
Choose a two-column layout for collection products if your Shopify theme has this option. Two columns look good on mobile devices and reduce the amount of scrolling required on small screens.
Write unique collection descriptions
Include a collection description to give your visitors more information about your products (this is great for SEO).  
Some things to keep in mind when writing:
  • Don’t make descriptions too long – aim to write about 100 words. You want to provide an interesting overview without going into too much detail. If you want to expand on your descriptions, include a ‘read more’ link that points to a separate web page or blog article. 

  • Think about the words people use to search for your products and include these in your collection description, as well as your collection name and URL.
Backup collection pages with excellent product pages
Product pages are your final opportunity to get your potential customer to add a product to their cart. Backup your collection pages by spending some time on your product pages, too.
Here are some tips:
  • Don’t copy product descriptions from a supplier’s website. Duplicating content from another website is bad for SEO. Write your own engaging descriptions and include descriptive keywords in your content that you think people will enter into Google to find your products. Be as specific as you can. For example, ‘Women’s flat red leather shoes’ will work much better than just ‘red shoes’.

  • Include all the information your customer needs to make a purchase, such as colour and size choice; specifications, dimensions, and materials; any special offer incentives; delivery cost and timeframes; and customer reviews.

  • Consider adding live chat to your website – this gives visitors the opportunity to ask last-minute questions before they add a product to their cart. Adding live chat is easy to do on Shopify, with free app options available.
Spending some time on your collection and product pages is well worth the effort. By making sure the design looks good, including relevant keywords, and writing engaging content, you’ll convert more browsers into buying customers.