In mid-October Shopify enabled some new functionality that allows you to create a shareable discount code link.
Previously, customers had to remember to apply discount codes at checkout - and if they happened to forget the code or forget to enter it there was a chance they might abandon their cart.
Now you can generate a discount code url link and share it with your customers in email marketing campaigns, social media posts or send them directly to customers. When they click the link it will automatically apply the discount code for them at checkout.
This will help improving the customers experience when purchasing from you and in turn, lead to higher conversion rates!
You can try it out by going in and adding a discount, then clicking promote to get your shareable link - too easy!