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The easiest way to earn back money from sales lost to abandoned carts is to send some strategic emails.

Not sure whether Shopify is right for your business? We break down the key differences between Shopify and other platforms — and why Shopify might be the best choice for your online store.

In the lead up to Christmas, we wanted to share with you Shopify's Peak Sales Season Checklist. There's a tonne of recommendations in there covering Planning, Product, Marketing and Customers, so it's a great resource to help you take full...

Offering a first purchase incentive to website visitors in exchange for their email address is great way to start building up your subscriber list. The incentive you offer needs to be valuable to make it worth while signing up for....

Mobile devices have become standard fixtures in everyday life. The use of smartphones and other mobile devices has risen dramatically over the last decade. So much so that mobile Internet usage surpassed computer Internet usage for the first time in...

When setting up a Shopify store, there is a lot of terminology to learn. Two that you will want to know inside and out are Shopify products and collections. After all, you are running an online store designed to sell...

Retail and eCommerce are competitive industries and it is important to make the most of opportunities to get ahead. It seems everyone has an online shop these days! Your product line is critical to your success. But when was the...

Selling online can be a competitive business, so many people have an eCommerce store. It means you constantly have to be on the look out for new ways of making your products stand out. Plus nailing the old tried and...

Why Customer Experience Is Important In E-commerceOnline business is booming. It is fast, it is convenient, and it’s only getting more popular. But it is not as simple as throwing some products on a website and watching the sales roll...

Is your business growing by the day? If you are experiencing steady growth in your e-commerce store then you may want to consider the next steps. Expanding beyond your own borders is a potential next step for anyone wanting to...

You have done all the hard work of putting together your website. Your business is set up and ready to go… So how do you get people to see it? Better yet, how do you get people to engage with...

Shipping and e-commerce go hand in hand. It is one of the necessary things that comes with running an online product business. But how do you handle it? With so many options available it is hard to know what is...

Our Favourite Shopify Apps Order Printer A must-have for any e-commerce store, this free app takes care of all of your order dispatching needs. You can print your invoices, labels, packing slips, and receipts all in one place!   Xero...

Slideshows have been around as a standard home page design element for a long time now. They have been super popular but are they actually effective?The hero or banner section of your website is very important on your website home...

Can I Use Shopify for A non-eCommerce website or Service Business? Shopify has long been hailed as THE platform to use for product based businesses. But what about service businesses? Can they use Shopify too? In short – the answer...

If there is one thing we know about effective marketing, is that it can change from one day to the next! Especially when it comes to the digital world! Trends come and go quite rapidly and for that reason, your...

How many of you with Shopify stores use the Shopify Help Center? Or, if you're thinking about using Shopify as your eCommerce platform, have a look at the help center as it has loads of info to help you get...

With the massive popularity of social media platforms like Twitter and Facebook, there are many people out there questioning the relevance of email marketing. Email has been around since 1971 – it’s old and outdated, right? Wrong! Over 3.3 billion...

If you need to create a discount that applies to a particular group of customers, for example customers that are tagged 'VIP' or 'Wholesale' etc, you can do this in Shopify Admin: Go to customers. Tag all customers that belong...

Setting up your new website can be exciting. After all, there is the enthusiasm of a new venture, or the refresh of an existing brand. Things are going to be great! But then you start exploring the range of available...

How does your Shopify site perform on mobile? Is a slow mobile experience causing visitors to leave your site? As more and more users are browsing sites and buying products from their smartphones, they expect a site to load as...