Blog

Discover essential tips for optimising your Shopify website to enhance user experience, boost SEO, and increase conversions. Keep your site competitive and user-friendly.

Is your Shopify site feeling outdated or hard to navigate? Find out the key signs that it’s time for a refresh to enhance user experience and improve sales.

Find out how to develop a successful partnership between email marketing and social media to maximise the return for an overall boost to your marketing.

Email marketing is still an effective marketing technique so let’s explore why you should use it and how you can maximise its effectiveness in your business.

We aren't just another web design company. Read on to find out how we can create a standout Shopify website, along with a standout business partnership too!

Should you upgrade your own website to Shopify 2.0 if it is performing well? Let’s explore what it could offer you and whether you should go for the upgrade.

A picture is worth a thousand words - especially in the digital age. So, that’s why
it’s vital to have good website photography for your eCommerce site.

Slow websites frustrate potential customers. So, read our top tips to improve your website speed, optimise your search engine rankings, and increase conversions.

Shopify shipping is generally straightforward for many businesses. Until you hit one little (or not so little) roadblock. Shopify merchants in New Zealand are faced with one particularly unique shipping challenge: rural delivery cost. And it can cause no end...

When you are running an eCommerce store, you want your store to be the best it can be. Sometimes updates come along and you aren’t sure whether or not to jump on board. Last year, Shopify announced one of their...

In the lead up to Christmas, we wanted to share with you Shopify's Peak Sales Season Checklist. There's a tonne of recommendations in there covering Planning, Product, Marketing and Customers, so it's a great resource to help you take full...

Did you know that it costs far more for your business to acquire a new customer than to encourage repeat sales from existing customers? While it is important to attract new purchasers, that shouldn’t be the sole focus of your...

Feeling confused about how much you should invest in marketing your small business? You’re not alone. Setting a marketing budget can feel like an overwhelming process, especially if you’ve never done it before. However, as daunting as it may be,...

Finally, after all the hard work, your new website is complete, live, and ready to impress. But there’s just one problem... The only site visitors have been your friends and family, not your target audience!We understand how frustrating it is...

Brand building is a deliciously complex process. Think of it like putting a jigsaw puzzle together. Each piece may not make much sense separately, but when the puzzle is completed, the story is revealed. Your business story is told in...

Want more people to visit your eCommerce site? Of course you do! Any savvy business owner knows that to make sales, you need people to enter your store – whether it is online or offline. And to keep increasing your...

Imagine hearing about a great new store selling something you’re interested in. You jump in the car, pull up outside, and discover a crumbling old building with a broken sign outside. You decide to go in anyway – maybe it’s...

Unless you have been living under a rock (and that rock had no cellphone signal!), you will have noticed that the online world has expanded in a big way over the last few years. Even pre-pandemic (which feels oh-so-long ago...

There are a lot of decisions to make when you are building a website.Which platform will you choose, what will the layout look like, which web developer will you work with, what kind of budget will you assign to the...

Offering a first purchase incentive to website visitors in exchange for their email address is great way to start building up your subscriber list. The incentive you offer needs to be valuable to make it worth while signing up for....

Looking for a cost-effective and time-efficient way to build your brand, connect with customers, and drive sales? Nothing fits the bill better than an email newsletter.While newsletters may feel so last decade (or century!) compared to the bells and whistles...