Blog

Having a clear message behind your new product or service can make your launch easier. Here's how to discover the message and get it out there.

Shopify’s latest updates for 2025–2026 are all about working smarter, not harder. From powerful AI tools like Sidekick to built-in A/B testing and improved product flexibility, these changes are designed to help small businesses save time, optimise performance and sell more with confidence. Whether you are refining your store or planning your next phase of growth, these updates are well worth knowing about.

There are three main ways to ethically persuade people and help them see your product's value and buy online.

Having someone share their experience can persuade someone to buy. So what makes a great review, and how do you get your customers to write one?!

The easiest way to earn back money from sales lost to abandoned carts is to send some strategic emails.

Not sure whether Shopify is right for your business? We break down the key differences between Shopify and other platforms — and why Shopify might be the best choice for your online store.

Learn how Shopify orders work — including draft orders, abandoned checkouts, and fulfilment tips — with this easy-to-follow guide for store owners.

Discover whether a loyalty programme or subscription model is the right choice for your online business. Learn the pros, cons, and best strategies to boost customer retention and revenue.

Discover essential tips for optimising your Shopify website to enhance user experience, boost SEO, and increase conversions. Keep your site competitive and user-friendly.

Is your Shopify site feeling outdated or hard to navigate? Find out the key signs that it’s time for a refresh to enhance user experience and improve sales.

Find out how to develop a successful partnership between email marketing and social media to maximise the return for an overall boost to your marketing.

Email marketing is still an effective marketing technique so let’s explore why you should use it and how you can maximise its effectiveness in your business.

We aren't just another web design company. Read on to find out how we can create a standout Shopify website, along with a standout business partnership too!

Should you upgrade your own website to Shopify 2.0 if it is performing well? Let’s explore what it could offer you and whether you should go for the upgrade.

A picture is worth a thousand words - especially in the digital age. So, that’s why
it’s vital to have good website photography for your eCommerce site.

Slow websites frustrate potential customers. So, read our top tips to improve your website speed, optimise your search engine rankings, and increase conversions.

Shopify shipping is generally straightforward for many businesses. Until you hit one little (or not so little) roadblock. Shopify merchants in New Zealand are faced with one particularly unique shipping challenge: rural delivery cost. And it can cause no end...

When you are running an eCommerce store, you want your store to be the best it can be. Sometimes updates come along and you aren’t sure whether or not to jump on board. Last year, Shopify announced one of their...

In the lead up to Christmas, we wanted to share with you Shopify's Peak Sales Season Checklist. There's a tonne of recommendations in there covering Planning, Product, Marketing and Customers, so it's a great resource to help you take full...

Did you know that it costs far more for your business to acquire a new customer than to encourage repeat sales from existing customers? While it is important to attract new purchasers, that shouldn’t be the sole focus of your...

Feeling confused about how much you should invest in marketing your small business? You’re not alone. Setting a marketing budget can feel like an overwhelming process, especially if you’ve never done it before. However, as daunting as it may be,...