How to create videos that sell your product

If you thought video is only for big brands with big budgets, think again. We take a look at some tools that will help you create a video in no time, helping you multiply likes and shares.

Video marketing has clearly arrived. One look at Facebook or Twitter and you’ll know where content is headed. Take a look at some of these stats if you need convincing on why your business needs to join this bandwagon.

  • 82% of Twitter users watch video content on Twitter.
  • YouTube has more than one billion users and 72 hours of video are uploaded to it every second!
  • More than half of the video is viewed on mobile. 92% of mobile video users share videos with others.
  • 10 million videos are watched on Snapchat each day.
  • Marketers who use video grow revenue 49% faster than non-video users.
  • Social video generates 1200% more shares than text and images combined.
Phew! Numbers all good, but, how do you go around creating videos without spending a bomb?

If your users are watching it on a mobile device – more than half of them – then you should create it on mobile.

Invest in a smart phone with a good quality camera and support it with tools such as tripod, battery back-up, basic lights (especially if you’re doing product shoots) and selfie stick will make the whole process quicker and more efficient. Next, find a platform that you’re most comfortable working on and master it. We put the magnifying glass on a few in this post.

Nutshell. Free app on iOS. Take three photos, add captions, choose your graphics and away you go. It’s very basic but super easy to create a quick mini-movie for social posts.

Animoto. This is a very popular app. It makes editing simple by limiting the customisation and making many of the tricky editing decisions for you. You’ll end up with a pro video in no time. It’s free to try with paid plans available depending on your need.

Magisto. Free to try. You’ll be charged at downloads or to use the advanced features of a premium account. This is a user-friendly platform to convert your photos and raw videos into edited movies with music and effects.

Videoshop. A video editor for beginners, this tool lets you create a video without restricting you to a template. You’ve more freedom and depending on how comfortable you’re with technology, you’ll either love this tool or hate it. You’ll know pretty quick! It is a paid download with no additional costs.

iMovie App. Similar to Videoeditor, this app lets you make a video without limiting you to a template. You’ll be charged for download but no additional costs.

These apps aside, Facebook, Instagram and Snapchat have inbuilt video platforms – use them! You can even download your Facebook live video and cross post to other channels or your website. Facebook’s slideshow post feature is also rad.

Pro tips for video making …
Start with the goal of the video. Do you want to showcase a product or service? Is there a problem you’re trying to address? Then, write a script. Short and sweet - and only if necessary.

Then decide the location, props for set up etc. For example if you want to show fresh cookies, get the video of a tray of cookies being taken out of the oven.

Think out of the box. Add an element of fun or quirkiness to your videos – it’s the viral factor. Maybe give the cookies to a pre-schooler – they do make a great prop!

If you’re launching a new product, use a video to do the product reveal. It’s the mystery factor. And lastly, make it real. Go behind the scenes. Show the goof-ups and wins that got you to where you are.