There is no point having an amazing website if no one can find it! On page SEO helps the right people to find your website via a search engine. But there are some things that you must do to maximise the effectiveness. Let's explore what they are now.
First things first, let's talk about what on page SEO actually is. When people are hunting for something online, they turn to a trusty search engine like Google. They will type something into the search bar that helps them locate what they are looking for. Such as, ‘red shoes in Auckland’. The search engine will then return the best results for the query.
It will hunt in a number of places to find the answer it is looking for. Because the search results are generated by an algorithm, it is possible to improve your chances of being found by putting the right things in the right places on your webpages.
On page SEO is the process of optimising each individual page on your website to pop up in these search results. You want your website to rank as high as possible for the terms that your target audience are typing into the search bar. If your website does not appear on page one of the search results, then it is extremely unlikely that anyone will click your links.
On Page SEO refers to all of the measures you can take within your website to improve your search ranking. That includes both the content that you write on each webpage as well as the various descriptive fields.
Now that you know what it is, it is time to explore how you can use it on your webpages to increase your search engine rankings.
I’ll just take this opportunity to say that optimising your pages for SEO will not produce immediate results. It is a long term plan that you gradually chip away at.
At the heart of your on page SEO is a keyword. What is a keyword? Well, it’s the word, words, or phrase that you assign to each individual page of your website. You choose them by getting into the mindset of your ideal customer. Think about the sorts of terms they would use to look for your business online. If possible, you want to choose a term that not many of your competitors are using, but that people are regularly searching for.
You can use a tool such as Google’s Keyword Planner to find out more on each of your chosen terms.
There are a few main places that a search engine will look to find out what your piece of content is about. You want your keyword to appear in all these places to give your webpage the best chance of appearing in the rankings for your chosen search term.
Here is where you want your keyword to appear:
Shopify has specific tools that allow you to optimise your content for search engines. These tools are built into the Shopify interface for your ease. They allow you to edit the…
You can then use the editor tools within the content blocks to weave your keywords into your content and subheadings.
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