There is no point having an amazing website if no one can find it! On page SEO helps the right people to find your website via a search engine. But there are some things that you must do to maximise the effectiveness. Let's explore what they are now.
What Is On Page SEO?
First things first, let's talk about what on page SEO actually is. When people are hunting for something online, they turn to a trusty search engine like Google. They will type something into the search bar that helps them locate what they are looking for. Such as, ‘red shoes in Auckland’. The search engine will then return the best results for the query.
It will hunt in a number of places to find the answer it is looking for. Because the search results are generated by an algorithm, it is possible to improve your chances of being found by putting the right things in the right places on your webpages.
On page SEO is the process of optimising each individual page on your website to pop up in these search results. You want your website to rank as high as possible for the terms that your target audience are typing into the search bar. If your website does not appear on page one of the search results, then it is extremely unlikely that anyone will click your links.
On Page SEO refers to all of the measures you can take within your website to improve your search ranking. That includes both the content that you write on each webpage as well as the various descriptive fields.
How You Can Utilise On Page SEO
Now that you know what it is, it is time to explore how you can use it on your webpages to increase your search engine rankings.
I’ll just take this opportunity to say that optimising your pages for SEO will not produce immediate results. It is a long term plan that you gradually chip away at.
At the heart of your on page SEO is a keyword. What is a keyword? Well, it’s the word, words, or phrase that you assign to each individual page of your website. You choose them by getting into the mindset of your ideal customer. Think about the sorts of terms they would use to look for your business online. If possible, you want to choose a term that not many of your competitors are using, but that people are regularly searching for.
You can use a tool such as Google’s Keyword Planner to find out more on each of your chosen terms.
Where You Should Put Your Keywords
There are a few main places that a search engine will look to find out what your piece of content is about. You want your keyword to appear in all these places to give your webpage the best chance of appearing in the rankings for your chosen search term.
Here is where you want your keyword to appear:
- Page Title: This is the title of your webpage or article, you want it to include your keyword and also to be catchy as it is your chance to hook your viewer into reading more.
- URL: This is the address of each individual page on your website
- First paragraph of your article: Your first paragraph should build on the idea created by your title. Including your keyword in the first paragraph helps your reader know what the content is going to be about and confirms they are in the right place.
- Subheadings: Break up your text with subheadings so that your readers can scan your pages and find the parts that interest them.
- Your content: Weave your keyword (and variations of it) through your content
- Image Alt Text: Search engines cannot catalogue images, putting your keyword in the alt text field provides a way for search engines to read your image.
- Meta Description: This is the few lines that appear under the URL in a Google search, it gives readers a bit more information on what they will find on that particular web page.
Shopify’s Built In SEO Tools
Shopify has specific tools that allow you to optimise your content for search engines. These tools are built into the Shopify interface for your ease. They allow you to edit the…
- Page Title
- Meta descriptions
- Image Alt Text
You can then use the editor tools within the content blocks to weave your keywords into your content and subheadings.
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