Generating Web Traffic For A New Website: How To Do It

July 27, 2021

Generating Web Traffic For A New Website: How To Do It

Finally, after all the hard work, your new website is complete, live, and ready to impress.

But there’s just one problem...

The only site visitors have been your friends and family, not your target audience!

We understand how frustrating it is waiting for those site visits to start appearing in your Google Analytics. It’s like throwing a party, then sitting around munching on chips and dip while you wait for those first guests to appear.

While generating web traffic isn’t an overnight prospect, there are some things you can do to speed things up.

Browse through the list below for inspiration.

Check Your SEO

SEO is one of the most important parts of website building. If you haven’t built the right keywords into your site (both on-page and off-page), it’s going to take search engines (and therefore your target customers) a lot longer to find you.

While it is a slow burning traffic generation tactic, you want to make sure it is on point from the beginning. Start with making sure you are using relevant, high-traffic, low-competition keywords throughout your site (especially in headings).

There’s a lot more to SEO than just keywords (from site speed and responsiveness to link building and navigation), but this is a great place to start.

Get Your Google On

Regardless of whether your business is based locally or operates solely online, remember to list it with Google My Business. This ensures your business is seen in search results and will drive more traffic to the website.

It also helps to boost your SEO and it gives you a place for your customers to review your business online. All of these things are little factors that add up to generating more website traffic.

Share Widely

Instead of twiddling your thumbs and waiting for your site to (hopefully) work its way up the Google ranks, be proactive and get your business seen! Post regularly on your chosen social media channels to build your brand, and ensure you add links to the website to all your different platforms.

Post useful information that drives people to your site, and utilise strategies that encourage your audience to engage and share, so more people are exposed to your brand.

Don’t be shy about asking your friends and family to share the site, too – you never know who might be in those extended circles. You can also ask complementary businesses to share your site on their marketing platforms to gain extra exposure.

Start Blogging

Hosting a blog on your website is one of the best ways to increase traffic and build your brand authority. Choose topics (and keywords) that provide value to your target audience, and post new blogs consistently and regularly. Don’t forget to share them on your social channels and email lists to increase the number of visitors.

If you need help with this, check out our content packages here.

Write Guest Posts

While you’re at it, consider writing guest posts for other websites related to your industry. This is a great way to build external links to your site (an essential part of SEO), establish your business as an expert in your niche, and get your website in front of more people.

Run Paid Ad Campaigns

Paid ad campaigns (on Facebook, Instagram, or Google, for example) can be effective in generating web traffic if done correctly. The benefit of using paid ads is that the return on investment is rapid, and the effort required is relatively low.

You can target the kind of people that you want to visit your website and get in front of a whole new audience. Sometimes they will be in “buying mode”, like when they are Googling something specific. Other times, they will stumble across your ads when scrolling through their newsfeed. Both tactics can generate great web traffic and brand awareness.

Generating Web Traffic By Running A Contest Or Promotion

Everyone loves a freebie or a great deal! If you want to be successful in quickly generating web traffic to your new site, try hosting a giveaway. Not only are contests a great way to increase social media engagement and get more followers, but they can also be an excellent way to drive traffic to your website.

Just remember to use this tactic sparingly so you don’t get a reputation for constant sales and freebies. You still want people to pay full price for your products!

Be Helpful Online

When your site is new, it may take a while for it to make it to the top of the Google rankings, so you’ll need to come up with other ways to help people find it. You can do this by offering help and value throughout the internet! Look for appropriate places to do this. Online Facebook or LinkedIn groups are fantastic places where people can ask and answer questions about any topic imaginable.

Another place to share is an online platform like Quora. You can search for questions related to your niche and provide informative answers, including a link to your website. This is surprisingly effective at generating web traffic. You can use the same technique on sites like Reddit, relevant industry sites, or even by commenting on other blogs.

By delivering value in these groups and on your pages, you can build your credibility and authority. Eventually, that will mean people will come to your website over others in the same industry as they know, like and trust you already.

Start With Quality

All the web generation tactics in the world are not going to help if the end destination is crummy! You need to have a great website to drive traffic to. Otherwise, people will take one look at your sire and leave before even finding out what you offer.

Here at Creative Web Designs, we create stylish, effective and easy to use eCommerce websites for businesses like yours. Part of our process is making sure your Shopify website is set up for generating web traffic from the time you launch it.

So, if you are looking for a high quality website, or a refresh of your current Shopify website, then reach out to us today.

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