Looking for a cost-effective and time-efficient way to build your brand, connect with customers, and drive sales? Nothing fits the bill better than an email newsletter.
While newsletters may feel so last decade (or century!) compared to the bells and whistles of social media platforms, email still provides the highest return on investment, leaving other marketing channels in its dust.
And if you are going to use email (which you should!), a newsletter is an essential part of your marketing strategy.
Let me tell you why...Why Your Business Needs a NewsletterEmail Is Where It’s At
Before we dive into all the wonders of a newsletter, let’s take a minute to highlight why you should even bother with email.
Forget that it’s been around forever. Never mind that it isn’t the “new big thing” – email reigns supreme among customer communication channels.
Firstly, while social media platforms tend to draw specific age groups, people of all ages have email addresses. Plus, email is available on any device.Email Facts And Figures
Prepare yourself for some mindblowing facts and figures:
- Around 9 out of 10 adults go online to check email more often than they visit social media or shop online.
- In fact, people spend around 2.5 hours every day checking their inboxes.
- For every $1 you spend on email marketing, you get an ROI of $45 to $50.
- One study showed that emails were nearly 40 times more effective than Facebook or Twitter at helping businesses acquire new customers.
Not bad for a platform that’s been around even longer than the actual internet, right?
So, now that you are sold on email, let’s discuss why a newsletter should be part of your email arsenal.Why Email Newsletters Are Essential For Your BusinessBuild Relationships
People don’t tend to buy products from just anyone – they prefer to buy from businesses they know and trust. By sharing information, providing value, and speaking directly (and authentically) to your audience you create a bond with them.
People become more familiar with what you do and engaged with your content, which ultimately builds trust and loyalty.Drive Sales
Did you know that 44 percent of email subscribers made at least one purchase based on a promotional email they have received?
Even better, people who make purchases via emails spend 138% more than people who don’t receive those emails!
While your newsletters shouldn’t be only about making a sales pitch, they are a valuable opportunity to connect your customers with products and services relevant to them.Boost Brand Recognition
Feel like your brand is getting lost among the “noise” of social media? It’s important to show up consistently on a variety of platforms so your customers start to notice and recognise you.
Because people can opt-in to emails, their inboxes aren’t as overwhelming as social media tends to be. Therefore, your emails will get noticed.Send Followers To Your Social Media Channels
Struggling to score Instagram or Facebook followers? Popping social media links into your email newsletters encourages people to engage with (and share) your brand on different platforms.
You can drive traffic to these platforms by including links to specific posts or giving incentives to follow you on various platforms.Increase Website Traffic
The magic of a newsletter is its ability to link all your marketing channels. You can include blog teasers with links to drive people to your website, a link to your lead magnet landing page, or other calls to action like sales coupons or featured products.Establish Your Authority
Being an authority in your niche is priceless. A newsletter is a fantastic way to establish authority by sharing information and providing solutions to your customers’ problems. Share FAQs and product reviews, include a list of resources and show them why you are the best business for them.
Email newsletters are versatile, easy to create, and highly effective. Email marketing services like MailChimp can even automate and personalise emails for you, saving you loads of time.
Remember, your email subscribers chose you for a reason. They opted-in because they genuinely want to hear from you. Don’t let this invitation go to waste. Learn how to create fantastic email newsletters that boost your brand and grow your biz.
And if you need some help putting your monthly content together, check out our content marketing packages.