Email marketing and social media marketing are both effective ways to market your business in their own right.
But, if you choose one or the other you are missing a huge opportunity.
When combined together, email and social can supercharge your marketing results and engagement.
How can they do that?
Well, read on to find out more about how you can develop a successful partnership between these platforms and maximise the return for an overall boost to your marketing.
How To Make Email Marketing And Social Media Work Hand In Hand
By Our Powers Combined…
Email marketing and social media marketing can work together to enhance your overall marketing strategy and improve your customer engagement.
Here’s some of the ways you can maximise the connection between the two channels:
You can leverage one platform off the other, to gain more followers and subscribers in each, potentially reaching new audiences at the same time. Encourage your email subscribers to follow you on social media for additional content and updates. Similarly, use social media to encourage followers to sign up for your email list to receive exclusive offers or valuable content.
Social media is great for increasing your following as you can get in front of new people, then if you can get them on your email list, you get to nurture the relationship to turn them into loyal fans and customers.
Repurpose Your Content
Creating content can be time consuming, so make it do double time for you by posting it on both marketing channels. Repurpose content from your emails for social media and vice versa. For instance, a blog post featured in your email can be shared on social media with a link to your email signup page. Infographics or visuals from your emails can be shared on social platforms to drive traffic to your website.
When people see your business in multiple places it builds their brand recognition and trust. The key here is to maintain consistent messaging across your social media and email content. If they align in terms of visuals, tone, style and key messages, you can reinforce your brand identity. Once people recognise and trust your brand, they are more likely to buy from you.
Running a promotion, holding an event or launching a product? Make sure everyone knows about it by publishing the information on all your marketing channels. Hit your audience in their inbox and on their social feeds to ensure they don’t miss any of the vital details. Post about these things more than once to increase your chances of engagement and to make sure people don’t forget.
Customer Created Content
Reviews and testimonials are powerful marketing tools for your business, especially in an age where everybody researches online before buying or booking. So, if you get good reviews on your socials, make sure you maximise that good PR and share them on your other channels.
It doesn’t have to happen by accident either. Encourage your social media followers to create and share content related to your products or services. You can then feature this customer generated content in your email campaigns to showcase social proof and community engagement.
Everyone loves a good story and a peek behind the curtain of the business to see what goes on behind the scenes. Maximise the buzz by sharing customer success stories or behind-the-scenes content on social media, and then provide more in-depth stories or case studies in your email campaigns. This encourages social media followers to engage further with your brand through email.
Targeting and Retargeting
Use the data you obtain from email engagement to retarget your email subscribers with specific ads on social media platforms. This helps reinforce your message and increase brand recall.
You can also search for new potential clients by creating a lookalike audience on social media. A lookalike audience helps you to find followers who have the same demographics and interests as your existing followers, therefore fitting the criteria of your ideal client metrics.
Multi Channel Campaigns
Take the opportunity to run coordinated campaigns that span both email and social media. For example, you can introduce a product through email, share user reviews and testimonials on social media, and then follow up with a special offer through email.
By using both channels you can combine the content to provide a cohesive and valuable experience for your audience and maximise your reach, engagement and campaign success.
Email marketing and social media is certainly something that you can do yourself. However, it does take precious time out of your day. Time that you could be using as billable hours or for generating sales. So, why not let the experts handle it for you?
With fully managed email marketing and social media packages, you can enjoy a great return from very little time input! Check out our fully managed packages:
Email marketing: Stay connected with your subscribers with regular emails, all professionally built and sent on your behalf. Our packages include a 12-month strategy plan, plus all the visual and written content needed to send 1, 2 or 4 emails a month to your database.
Social Media Marketing: Keep your Facebook and Instagram feeds fresh with regular new content to keep your followers engaged and ready to buy. Our packages include a 12-month strategy plan, plus campaign management and all the visual and written content needed to publish 12 or 20 posts a month.
Combining email marketing and social media management packages together will give you a comprehensive marketing presence and a competitive advantage in the marketplace. Contact our team with any questions about these services today.