Want more people to visit your eCommerce site?
Of course you do!
Any savvy business owner knows that to make sales, you need people to enter your store – whether it is online or offline. And to keep increasing your profits and growing your business, you need more visitors and conversions.
Online sales have soared over the last few years, which is great news for eCommerce businesses, but also means more competition! So, how do you stand out from the crowd and attract more visitors?
We’ve got you covered below with our list of seven simple ways to increase website traffic. Have a read and see if there’s anything you haven’t thought of yet!
Set The Right Target
Before we dive into our tips – remember that we’re not just aiming to increase traffic willy-nilly. There’s no point attracting people to your eCommerce site if they are not your target audience. Fifty interested and engaged visitors are far more valuable than 100 visitors that aren’t interested in your products.
We’re after quality, not quantity. So make sure you target your ideal customer when coming up with a strategy to increase traffic!
Start A Blog
Blogs are great for SEO and add value for your audience – what’s not to like!
What you need to do is choose relevant content that your audience can benefit from, share your blogs far and wide, and include a call to action at the bottom (whether it’s subscribing to your email list, visiting your product page, or sharing the link on social media).
Every blog that you publish on your website is another opportunity to be found online. And if you don’t have the time to put the content together yourself, you can outsource this job to a content writer. Check out our Content Marketing packages here.
Write Guest Posts
Get your name out there by writing guest posts for blogs related to your industry. This is an excellent way to drive referral traffic and position yourself as an authority. It also helps build the DA (domain authority) of your site, which gives you a higher position on Google search results.
Choose complementary businesses to guest post with or even create an article on an idea sharing site like Medium.
Video is one of the fastest-growing mediums around and caters for people who prefer visuals over words. Please your audience by creating videos on relevant topics.
It doesn’t have to be complicated – you can repurpose content like blogs, tips, and faqs and post them on your website or your social media channels. Even short videos can be really valuable to attract people to your eCommerce site; just don’t forget to add the call to action to the video!
Use Email Marketing
Email is an oldie but a goodie! Because it is such a familiar communication method, email marketing still offers the best ROI and conversion rates of any platform. Collect email addresses via your website or social media channels, then send regular newsletters and promotions to your list to encourage them to visit your site.
If you aren’t sure what to send to your audience and when to send it, then let us take the guesswork out of it for you. We offer email Build and Send services through Mailchimp. Check them out here.
Optimise Your Social Media
Around 75 percent of consumers research products on Facebook before making a purchase. This should be incentive enough to get to work on updating and optimising your Facebook Page!
Include a call to action to your website or an email sign-up. Make sure you link to your website from every social media platform you use, so people know how to get to your store.
Get SEO Savvy
Okay, we know SEO is something of a science, but there are simple ways to boost your site's ranking to help people find it on search engines. Use targeted keywords in your titles and blogs, make sure your site is mobile friendly and easy to navigate.
For more info on SEO, check out our recent blog here.
Ask Your Audience
Word of mouth marketing is a powerful way to grow your traffic and boost sales. If you have a loyal audience, ask them to help you out by referring your products to friends or sharing your content. You could even build a simple rewards program to encourage your customers to bring in more customers.
What is one of the best ways to increase website traffic?
Never underestimate the value of a well-designed site that’s easy to navigate. The more pleasant the shopping experience is, the more likely your customers are to recommend your products – and return to shop again!
If you need help designing or building your eCommerce site, contact us here at Creative Web Designs today.