Mobile devices have become standard fixtures in everyday life.
The use of smartphones and other mobile devices has risen dramatically over the last decade. So much so that mobile Internet usage surpassed computer Internet usage for the first time in 2016.
What does that mean for your website?
Basically, it means that you need to ensure it can be viewed correctly on a mobile device. You need to make it ‘mobile friendly’.
Let’s take a closer look at what it means, why you need it and how you can do it.
Ensuring that your website is mobile friendly means having web content that works on smaller mobile screens. Traditional non-mobile websites are built for PC or laptop sized screens, meaning that when they are used on small screen they do not scale down properly. This makes information hard to see and find, and website buttons and links hard to use.
Having a ‘mobile capable’ website allows your regular site to be viewed in smaller format. But a truly mobile friendly website offers a pared back site with easier navigation.
People use their mobile devices to access the web, do business, shop, and communicate with each other from anywhere at any time.
If your business is not easily accessible for this large scale, 24/7 market – you are missing out on a lot of potential enquiries and sales.
User-friendly and responsive website design is an absolute must. A site that is not optimised for mobile usage is going to be more difficult and slower for the people trying to navigate it. This means they may leave your website and go somewhere else, which could end up with you losing customers and income.
Research has found that 80% of people would leave a website that doesn’t display well on their mobile device, and 57% would not recommend a business that has a poorly designed website for mobile.
Many modern themes and platforms already offer different versions of your site, depending on the method people are using to view it. Most will have a desktop version and a ‘mobile friendly’ version.
However, if you have an older style website, you will want to consider upgrading so that you can service all of your customers, regardless of how they access your site.
This is what a ‘mobile friendly’ design does:
Looking to upgrade your site so that it is mobile friendly? Creative Web Designs offers quality and affordable website design for small businesses. Contact us today if you would like a new user friendly and mobile friendly site for your business.
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