eCommerce Optimisation & Growth

Turn more of your traffic into sales with smart, focused improvements over time.

If your store’s getting traffic but not converting, it’s time to figure out why - and fix it. You might already be running great ads or have solid marketing in place, but if visitors aren’t converting into customers, throwing more budget at Google or social ads isn’t always the answer.

Often, the real gains come from improving the experience and performance of your site - removing the friction points that stop people from buying. That’s where Optimise & Grow comes in.

Get in touch

You're doing the marketing but the sales are slow

This service is for business owners who are already investing in their online store - but know it could be performing better.
You might be:

Running paid ads but not getting the return you expected
Seeing traffic in your analytics, but sales aren’t following
Getting clicks but not checkouts
Getting email sign-ups but not many repeat purchases
Wondering if your website design, layout or content might be holding people back

We’ll help you figure out why people aren’t buying and work on making the changes that get them over the line.

What kind of things do we look at?

Every online store’s different so the work we do depends on your goals, current performance and biggest barriers. It’s not a one-off audit. It’s an ongoing partnership to help your brand grow.

Here are some of the common areas we review and improve:

User experience (UX)

We look at how easy your site is to navigate from the layout and menu structure to how quickly customers can find and buy what they’re looking for.

Conversion rate optimisation (CRO)

Strategic changes to your site that encourage more visitors to complete a purchase.

Search engine optimisation (SEO)

Making sure your store is set up to be found by the right people on Google and other search engines.

Product pages

We refine your images, descriptions, pricing and page layout to build trust and increase conversions.

Checkout process

We reduce friction in the checkout by identifying and removing the blockers that stop customers from completing their orders.

Website performance

From page speed to mobile responsiveness, we make sure your site loads fast and works smoothly across all devices.

Email marketing

Optimising your Klaviyo (or Mailchimp) flows and campaigns to bring customers back and increase repeat sales.

Landing pages and promotions

Building targeted pages that convert, whether for ads, launches, or special offers.

App integrations

Setting up or fine-tuning apps to work with your store, not against it.

Customer retention

Improving after-purchase experiences so customers come back, refer others, and stay engaged.

What you'll need to get started

A Shopify store with consistent traffic (paid or organic)
A solid product and viable business model
Willingness to make changes based on data and feedback
Time and trust to let the process do its job

Why work with us?

We don’t just design and build Shopify sites, we help them grow.

With over 15 years of experience in ecommerce, web development, and email marketing strategy, I know how to spot what’s holding a store back and figure out what the cause might be.

When you work with us, you get practical, honest advice and smart, focused work that helps your store sell more.

Meet the team

How it works

Your collaborative, tailored growth process

We start with data + strategy
We’ll review your analytics, set benchmarks, and identify where you’re losing potential sales. You’ll get clear feedback on what’s working, what’s not, and where to focus first.
We come up with a plan.
We’ll map out a prioritised action plan based on your goals and hours per month. This isn’t a list of generic tweaks. It’s tailored to your store, your customers, and what’s going to move the needle.
We review and adapt monthly
At the end of each month, we’ll meet to review what’s been done, what impact it’s had, and what we’re working on next. Conversion takes time but consistent, focused improvements make a real difference.