If there is one thing we know about effective marketing, is that it can change from one day to the next! Especially when it comes to the digital world!
Trends come and go quite rapidly and for that reason, your ecommerce marketing needs to be adaptable and versatile. Every year there are exciting advancements and this year is no different. 2019 brings with it some amazing new trends – artificial intelligence, mobile and flexi payments, not to mention improved customer experience… this is the future!
If it is time to refresh your strategy for 2019, here are the top trends to keep an eye on – all of which can be integrated or used with a Shopify store:
Chatbots are set to become a standard component of the online customer experience. They are already utilised in larger industries like airlines and insurance companies, but are becoming more widespread in smaller businesses too.
They are popular with consumers for the ability to get an instantaneous response and assistance when needed. The great thing is that you don’t need to be on the end of the chat box 24/7, it can be connected to a Chatbot AI.
Chatbots are not just popular, they can increase your conversion rates. How? By immediately dealing with enquiry when your customers are in buying mode, not a day later when the lead may have gone cold.
Voice Search And Smart Home Assistants
Voice search is rapidly becoming more popular with consumers. Many of us first got a taste of it using Siri on our iPhones, or Google’s voice search function. With the introduction of smart home assistants like Alexa and Google Home, voice search is now one of the hottest market trends. It is estimated that by 2020, half of all searches will be made by voice. You can move your Ecommerce site to this channel by adopting voice compatible software.
Consumers are using mobile devices for more stuff, more often. In 2019, mobile payments are estimated to collect over a trillion dollars in revenue. As more people buy products and services on-the-go, it pays (pun intended) to have your payment processes optimised for mobility.
Flexible Payment Options
Gone are the days of old-school store lay-buys. You had to leave your shopping in a bag behind the Warehouse counter and physically go in each week to make part payments. Then, after about 2 months you could finally take your stuff home.
Services like partial.ly, afterpay, and laybuy.com enable consumers to get products now and pay them off in manageable, interest free auto payments from their credit card.And they are very easy to integrate into your ecommerce store.
Instagram has established itself as an essential social media platform for marketing. The Instagram audience is diverse and open to engaging with companies and brands online. 80% of users follow one or more brand profiles, and 30% have made purchases based on what they have found on Instagram. You can also use popular Instagram profiles to promote your products for you through influencer marketing.
Staying In Touch
In the noisy online space it can be hard to compete for the attention of your ideal client. If you simply wait for them to find your store online then you might not get much traffic. That is why you need to direct them to your site from multiple channels. Then once they have visited once you want to retarget them with Facebook advertising and stay in touch with them via email marketing.
There is one that that all of these news trends have in common, that is that they all improve the customer experience in some way.
Giving your customers a great experience when they visit your Shopify store not only increase sales, but it increases loyalty and encourages repeat business. People are looking for more than a place to buy stuff these days.
If you can give them a great overall experience at the time of their purchase, but also after the fact, then you will encourage customers for life!Are you interested in implementing some of these trends in your Shopify store? Then get in touch with us here at Creative Web Designs, we can help take your ecommerce store to the next level.