Marketing used to mean putting an ad in the newspaper or dropping flyers into letterboxes.
But now it is a whole new ball game.
An effective marketing strategy uses many different channels and techniques, both on and offline. That way, you can get your brand out to as many people as possible.
Content should be a key part of your marketing strategy. You might have heard the expression “Content is King”, which was popularised by an essay by Bill Gates back in 1996. While the phrase may be getting old, the message is just as true today as it was then.
In this update we explain why content is such an important part of a diverse and multi-channel marketing strategy. Content marketing allows you to…
Why Content is an Essential Part of your Marketing
Connect With A Targeted Audience
People will research products and services online to compare options and make sure they are getting exactly what they need.
If you have relevant content on your site in the form of “about us” pages, blogs, or product pages – you will turn up in the results based on their keyword searches. You are then connected directly to someone who is already interested in the type of products or services you offer.
Email and e-newsletter content is also a vital tool for connecting with your target audience. Your distribution list is full of people who have used or expressed interest in your company previously. Use this channel to send them interesting and relevant content and inspire them to re-engage with your business.
Educate Your Audience
Once someone has found their way to your site, the next step is to educate them about what your company can provide. There are many different ways you can do this, including product pages, company information pages, blogs, or even video tutorials.
Your goal is to show them that your business can give them what they need better than any other. Your content messaging can capture what sets you apart from the rest, and address key questions that consumers might have about what you sell. A frequently asked questions (FAQ) section can be really helpful, as well as providing full specifications on product pages.
Use Social Media
As part of your diverse marketing strategy you will most likely be using some form of social media channel. Your website content can be linked to social media posts to allow for more in depth connection and discussion with social media audiences. This will attract more people to your website, where they will then be connected to your products.
You might utilise targeted advertising or just market to people who are already following your social media accounts. Whatever you choose, quality blogs and articles covering news or trends relevant to your industry could end up going “viral” and spreading much further. This has the added bonus of increasing your exposure and audience exponentially.
High quality content does not have to come in the form of text. People absorb content in different ways and you will often find popular content includes videos, images, and infographics. This breaks up text-heavy Internet landscape and draws people into the content.
You can even repurpose your content across multiple channels. Film your blog post as an educational video, break it into smaller chunks for social media posts, create quote graphics from standout sentences and share, share, share! There are lots of things you can do with great content, so don’t just stop at posting a blog on your website!
Get Great Content
So now you know why quality content is important for your marketing strategy – how do you get it?
Creative Web Designs offers amazing Content Marketing Packages to take care of your content strategy for you. You can sit back and relax, while we put in the work creating effective blogs and newsletters to drive your leads and sales.
Get in touch to find out more about our content packages today.