Search Engine Optimisation (SEO) is not just a buzzword. It is one of the best ways to increase traffic and bring attention to your website. It is also an essential digital marketing tool. SEO is needed to make your website stand out in search results among literally billions of others.
Without effective SEO, search engines will not pick up and list your site as well as they could. The web environment is very competitive and is only becoming more so. That means your business will be disadvantaged without best practice SEO.
SEO is not something that you can fluke, or nail in one day. It is an ongoing strategy that you must stay on top of regularly for it to have the desired results.
Here are the top reasons why SEO is important for any website:
Why Search Engine Optimisation Is Important For Any Website
Search Engine Rankings
Ideally, your website will turn up near the top of the first page of search engine results. People are not in the habit of trawling through pages of results to find the best ones. We are a bit lazier than that, and tend to stick to what turns up on the list first. This is evidenced by the fact that the first result gets approximately a third of all the traffic.
Basically if you don’t feature on the first page of the results then people are not going to find your business. You won’t get to that first page unless you have a solid SEO strategy.
Connect To Your Audience
Search engine results connect you to your targeted audience. Your customers are searching for specific keywords and phrases to find what they are looking for. An SEO enhanced site connects your business to those keywords and takes your website directly to the people who are looking for it.
When people are typing those particular words into a search engine, they are in buying mode. You will have a greater chance of converting a prospect to a paying customer through a Google search than social media advertising.
Get More For Your Money
Paid SEO campaigns have a much better return on investment than traditional forms of advertising. This is due to the simple fact that your audience is organically targeted by their own search activity. That means you are only marketing to people who are actually wanting what you offer. Your audience does not need to be convinced that they need or want what you are selling – they are already interested!
Build Trust In Your Brand
Consumers will place more trust in websites that turn up at the top of search engine results. Online consumers are often savvy to the way SEO works. They understand that results near the top have more clicks, more traffic, and more relevance. Therefore, they are more likely to be well-known and credible brands.
Build Customer Insight
You can learn so much about your customer base by measuring and analysing the traffic that comes from search engine results. When it comes to detailed customer insights, Google Analytics is your best friend. It can tell you what people are searching to find your site, where in the world they are, what time of day they are most active, what devices they are using, and a whole lot more.
This is truly priceless information that you can use to enhance many elements of your business, such as updating customer service and/or marketing strategies.
The Internet Is 24/7
The Internet never stops working. You aren’t paying it by the hour and it isn’t subject to employment laws – so make it work for you! While your office is closed and your staff are at home, your SEO enhanced website continues to generate attention and sales for your business.
If you are wanting to improve the Search Engine Optimisation on your Shopify site, then we can recommend lots of great integrations and give you solid advice on how to achieve better search rankings. Get in touch with us here at Creative Web Designs to improve your Shopify SEO today.