A great homepage is essential for any business. Whether you have an eCommerce store or a brick and mortar business – your website needs to have the right impact on your visitors from the moment they first see it.
Your homepage needs to act as a bit of landing page. It is where most of your web traffic will land if they have not been sent a specific link. So, it needs to be welcoming and informative.
If people aren’t impressed by your homepage or they can’t immediately find what they need, they aren’t likely to stick around or become a new customer.
To help you get the most out of your website, here is our list of 7 things a great homepage needs:
1. The Perfect Headline
A website needs to immediately explain to visitors what the business has to offer. It takes less than a second for someone to decide whether or not they are going to stay on your site. So, your website needs to immediately draw them in with a snappy and informative headline.
It shouldn’t be too wordy and should help to convey exactly how your business can help potential clients.
2. Key Features Of Your Service
Briefly highlight the key points about your products or service. Keep it simple and easy to read, with no technical jargon or industry-speak that consumers might not understand or be put off by.
Don’t get bogged down with the details and include pages of text. You may choose to display some of your features with supporting images for visual impact.
If you have a current promotion running, make sure it is easily visible on the page. If people can immediately see that they can get a deal and save some money by using your company, you are more likely to generate leads and convert website traffic into sales.
Advertise if you offer free shipping with a certain spend or anything other incentives you might have to convince people to buy.
Many people don’t respond to pages of text. They get bored or distracted after the first few lines and won’t take in the information. Use various media types to keep people engaged with your website content.
Images or short videos about your business or products are great. Be sure to use images that are relevant and capture your messages. Try to use your own professional photographs, not just generic stock images.
5. Calls To Action
A call to action is something that inspires an action. For example, it could be something as simple as “contact us now”, “buy now”, or “sign up” for a great freebie download.
They are used whenever you want a user to do something or respond in a certain way. They drive website conversions, capture contact details for you to utilise later, and are easy for visitors to see and use, meaning they also provide a better user experience.
6. Clear navigation
Navigation is very important for a website. If people get confused or frustrated when trying to find their way around your site, they will leave and find another business to purchase from. They also probably won’t return to your website ever again.
88% of people say they are less likely to revisit a website after a bad user experience. This means that poor navigation could cost you a lot of potential income.
7. Success Indicators And Social Proof
A few success indicators at the bottom of a homepage can really seal the deal with a potential customer or client. These could be some customer testimonials, product reviews, or any awards or accreditations your business has achieved. Does your homepage design need a refresh? Get in touch with Creative Web Designs today to find out what we can do for you!