Sanderson Vitamins & Supplements - Custom Design & Build

The Brief

Sanderson Vitamins are an SME in the natural health products industry. Their natural health products are exported to several countries and are readily available through various retailers throughout New Zealand.

Malcolm Stobie, CEO of Sanderson Vitamins, came to us looking for someone to re-design their existing website, over-haul the "where to buy" search engine and create a slicker looking web presence than what they had currently.

"We want to achieve a more clean 'international' look that will appeal to off-shore customers, in particular in the Middle East, but retain a level of New Zealand-ness as we do promote our 100% New Zealand owned positioning."

Core purpose of the new site:

  • to enable consumers to easily find where to buy Sanderson Vitamins in New Zealand
  • to enable consumers to find out more about the product available and their health benefits
  • to have an informational website that showcases the Sanderson brand and USP


  • Migration to Shopify from another platform
  • Fully Custom Design
  • Fully Custom Development
  • On-going support 

Custom Designed and Build Shopify Website
We built a custom designed, informational website and used the collections and products functionality to provide an easy to navigate online catelog of products for online visitors.

The Shopify CMS is easy to use and adding new products will be a simple process for Malcolm and his team.

We used an app for the 'Where to buy' search engine to allow customers to find stores near them stocking Sanderson products. This means adding new retailers in the future is also easy to do.

custom shopify design and development


"In selecting a partner to redevelop our ageing company website we started by Googling website designers; many excluded themselves because of their own very poor website design! Creative Web Designs own site and their portfolio had a clean design style we liked and and the kind of functionality we were seeking.

When we approached the companies on our short-list it became clear that some only wanted to sell us a gold-plated Rolls-Royce of a website, even though we had more of a Suzuki budget.

Jeanine listened to our needs, took our brief and came back to us with a professional plan and a sensible budget.

The process of building the website was painless and Jeanine's communication throughout was regular, clear and to the point.

The end result is great: a website that meets our brief and is getting terrific feedback from users. We happily recommend Creative Web Designs to you for their professionalism, design skills and value for money."

Malcolm Stobie, CEO
Real Vitamins Limited

Ongoing Support

We continue to work with Malcom to provide support when it's needed.

custom designed shopify website