The Importance of Regularly Updating Your Web Content
Customers Like Fresh Content
There is an incredible amount of information on the Internet, spread across an ever-increasing number of websites. Current estimates put it at around 200 million live sites. That is a considerable amount of competition when it comes to getting consumer attention online!
To build a loyal customer base or to maintain the one you already have, it is important to keep content new and interesting. If they aren’t finding your content sufficiently engaging or up-to-date, they will find another business or brand that better meets their needs.
It is important to note that new content does not just relate to blog posts or articles. Keeping your homepage and static pages fresh is also an important part of the equation.
Search Engine Optimization (SEO)
Search engines are continually crawling the Internet for new content that is getting attention online. If your website has a history of good quality content that gets a lot of visitors, comments, and social media shares then this will improve the indexing and overall ranking of your site.
Keyword optimization is still an essential player in your search engine ranking. The algorithms have matured over recent years and it is no longer enough to simply jam as many relevant keywords in as possible. Search engines will index content that has relevant keywords organically woven in to quality, popular content.
Your Business Is Growing
As your business gets bigger, your website will need to change accordingly. You will have more people looking at your site more frequently, so you need different things for them to read and look at. If you are an up-and-coming brand or business, people will expect you to be on top of current trends. The best place to reflect that you are on top of these trends is in your online presence.
You also need to make sure your business details are all up to date, especially if you have recently moved premises or changed business hours. The services and products that you offer will also likely change or evolve. As you build your customer base, share recent testimonials and customer feedback on your site. This is a proven way to increase sales and trust in a brand. Recent studies have found that online reviews and testimonials generate over 60% more revenue per site visitor!
Build Brand Authority And Recognition
High-quality, informative content builds credibility and creates industry authority. This further enhances your SEO and Google indexing, giving you greater exposure online. It also increases the trust consumers have in your brand, which is something truly priceless. Regularly updating your site with fresh, specialist content is a sure-fire way to establish your company as a go-to brand for your particular industry.
Ensure Your Site Is Performing Optimally
Sometimes simply updating the words or images on your various web pages is not quite enough. Themes can become updated, as can any apps or integrations that you might. So it is important to keep on top of the optimal running of your site.
Slow load times, broken links and apps that don’t work quite as they should cna all turn potential customers away. Prevent that from happening by regularly having your site checked and updated by a Shopify expert.The team here at Creative Web Designs are the experts you have been looking for. We can help you ensure your website is putting its best foot forward and all the parts are working as they should. Get in touch with us today for a health check on your Shopify site.