The Benefits Of Using A Web Developer

June 23, 2020

The Benefits Of Using A Web Developer

Developing a website takes extensive time and research.

That becomes even more apparent when you have no clue of where to start and where to go.

Luckily, website developers exist to ease the stress of this process.

A web developer is skilled at dealing with the technicalities, functionality and creative design of web pages. As long as you have a vision of what you want your website to portray, developers can help get you there.

That means you don’t have to blindly fiddle around with the website backend wondering whether you are breaking it or making it better!

But, there are so many more benefits when using a web developer to build your website. They are...

The Benefits Of Using A Web Developer

Design

The overall design of the site is important when building any website.

Aspects such as the format, text and colours used can significantly influence how your viewers interact with your website. It should also coincide with the look and feel of your brand.

By using a website developer, you will be able to access their extensive skills to achieve a design that will look amazing!

The design is a key part of enticing visitors in. If you give them a great first impression then they are more likely to stick around and see what you have to offer. If the first impression is bad, you could see them navigating to the next search result instead.

It is important to have a website that is appealing to the viewer’s eye, and offer a point of difference. Web developers are able to gain the viewer’s attention through a design that both appeals and delivers your desired message.

Function

The functionality of a website is equally as important. Links that lead to nowhere, clunky shopping carts and slow loading will have your potential customers running for the hills.

It can be hard to tick all the functionality boxes when building your own website, yet that is bread and butter for a web developer. They are able to create a website that is easy to navigate through with one hand tied behind their back. (Though it is unlikely they will work one-handed!)

The great thing is, they will build your website from a viewer’s perspective, ensuring all the information is easy to reach and read through, with tabs and links that drive traffic towards desired pages.

Research shows that people are increasingly wanting to access websites through their mobile phones rather than laptops or computers. For this reason, a web developer is also able to format the website so that it functions both when displayed on a laptop and a mobile phone.

Obviously, you want to make sure that your website is equally responsive regardless of whether it is being accessed from mobile, tablet or desktop. Messy or dysfunctional websites will inevitably drive traffic away from your site.

SEO

SE-what? These three little letters might be a bit of a mystery to you, but they can mean the difference between appearing on page 1 of Google, or on page 10. And we know that no one clicks past the first page of search results!

There is no point in having a website if people cannot find it.

Web developers are able to enhance your position in search results by using search engine optimisation. The better SEO your website has, the more organic traffic will be directed to your website.

Website developers are skilled and experienced at using SEO strategies, through the use of keywords, ALT tags and off-page SEO tactics - just to name a few.

Developers are able to design detailed SEO strategies that are personalised to your own website. The SEO will be far more effective when created by a skilled professional than what is offered through a template website builder, where the SEO capabilities are often limited.

Web developers are your greatest advantage when it comes to having a website that is responsive, practical and effective. It is better to save yourself the stress and time by working with one, than to develop a website only to discover it does not function the way it should, or does not register in search results.

So, if you are looking for an excellent eCommerce website, then get in touch with us here at Creative Web Designs. We are experts in building standout Shopify websites that not only look great, but perform well too!


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