Hunt & Gather: Shopify Setup for D2CBrand
Create an eCommerce site for Rogers Distributors for one of their brands (Hunt & Gather) and use this as a template for launching more D2C brands in the future.
Background:
Rogers Distributors are wholesalers in New Zealand for Mrs Rogers herbs and spices and homewares. Currently only selling B2B to retailers, they wanted to launch a brand to sell direct to consumers and based on that success would launch further D2C brands.
Project Details:
We built a simple yet professional eCommerce site to allow Rogers Distributors to sell their brand Hunt & Gather online.
“Transform your everyday bbq into restaurant quality flavours and tastes”
We used engaging imagery and messaging on the site, along with clear call-to-actions on all pages and intuitive navigation to guide visitors through to product pages.
We also setup automations in MailChimp for a welcome email series with first purchase discount plus abandoned carts.
Services Provided:
- New Shopify website build
- On-page SEO Optimisation
- MailChimp Email Marketing Setup
- Shopify Training
Outcome:
Rogers Distributors are now able to implement further digital marketing strategies to promote this brand online to consumers with a well-designed professional Shopify website.