Hunt & Gather: Shopify Setup for D2CBrand

Create an eCommerce site for Rogers Distributors for one of their brands (Hunt & Gather) and use this as a template for launching more D2C brands in the future.


Rogers Distributors are wholesalers in New Zealand for Mrs Rogers herbs and spices and homewares. Currently only selling B2B to retailers, they wanted to launch a brand to sell direct to consumers and based on that success would launch further D2C brands.

Project Details:

We built a simple yet professional eCommerce site to allow Rogers Distributors to sell their brand Hunt & Gather online.

“Transform your everyday bbq into restaurant quality flavours and tastes”

We used engaging imagery and messaging on the site, along with clear call-to-actions on all pages and intuitive navigation to guide visitors through to product pages.

We also setup automations in MailChimp for a welcome email series with first purchase discount plus abandoned carts.

Services Provided:

  • New Shopify website build
  • On-page SEO Optimisation
  • MailChimp Email Marketing Setup
  • Shopify Training


Rogers Distributors are now able to implement further digital marketing strategies to promote this brand online to consumers with a well-designed professional Shopify website.