Shopify Articles
Tips, 'how to' guides, SEO & marketing best practices.

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Our Favourite Shopify Apps
Our Favourite Shopify Apps Order Printer A must-have for any e-commerce store, this free app takes care of all of your order dispatching needs. You can print your invoices, labels, packing slips, and receipts all in one place!   Xero...
Why Content Is An Essential Part Of Your Marketing
Marketing used to mean putting an ad in the newspaper or dropping flyers into letterboxes. But now it is a whole new ball game. An effective marketing strategy uses many different channels and techniques, both on and offline. That way,...
Why you should ditch the slideshow plus 5 other design alternatives to consider
Slideshows have been around as a standard home page design element for a long time now. They have been super popular but are they actually effective?The hero or banner section of your website is very important on your website home...
Can I Use Shopify As A Service Business?
Can I Use Shopify for A non-eCommerce website or Service Business? Shopify has long been hailed as THE platform to use for product based businesses. But what about service businesses? Can they use Shopify too? In short – the answer...
Why Search Engine Optimisation Is Important For Any Website
Search Engine Optimisation (SEO) is not just a buzzword. It is one of the best ways to increase traffic and bring attention to your website. It is also an essential digital marketing tool. SEO is needed to make your website...
How To Resize Images For Shopify
We get lots of queries from clients about how to resize images to the right size for Shopify product images or banners etc and what sizes to use. We use Photoshop for all imaging editing, but not everyone has access...
The Importance of Regularly Updating Your Web Content
The Importance of Regularly Updating Your Web Content Customers Like Fresh Content There is an incredible amount of information on the Internet, spread across an ever-increasing number of websites. Current estimates put it at around 200 million live sites. That...
Why Ongoing Website Support is Essential
Why Ongoing Website Support is Essential Upgrades And New Builds Websites are not static things. They need to be constantly updated so they stay relevant and continue to meet the needs of the users (your customers). As your business grows...
The Beginner’s Guide to Marketing for Ecommerce
The Beginner’s Guide to Marketing for Ecommerce So… What Is Ecommerce Marketing? Ecommerce marketing is any marketing that complements eCommerce sites by driving traffic and increasing sales. Not surprisingly, the most efficient marketing for eCommerce takes place online. You will...
The Most Effective Ecommerce Trends for 2019
If there is one thing we know about effective marketing, is that it can change from one day to the next! Especially when it comes to the digital world! Trends come and go quite rapidly and for that reason, your...
The Shopify Help Center - It's More Useful Than You Might Think!
How many of you with Shopify stores use the Shopify Help Center? Or, if you're thinking about using Shopify as your eCommerce platform, have a look at the help center as it has loads of info to help you get...
Why Your Marketing Strategy Shouldn't Only Rely on Social Media
Social media has taken the world by storm. Usage has exploded in the last decade as more and more people adopt the different platforms available. In 2010 there were 970 million [https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/]  people using social media worldwide. In 2018, that...
Use Email Marketing To Increase Your Website Traffic
With the massive popularity of social media platforms like Twitter and Facebook, there are many people out there questioning the relevance of email marketing. Email has been around since 1971 – it’s old and outdated, right? Wrong! Over 3.3 billion...
How to Create a Discount Code for a Group of Customers
If you need to create a discount that applies to a particular group of customers, for example customers that are tagged 'VIP' or 'Wholesale' etc, you can do this in Shopify Admin: Go to customers. Tag all customers that belong...
How To Pick The Perfect Shopify Theme For Your Online Store
Setting up your new website can be exciting. After all, there is the enthusiasm of a new venture, or the refresh of an existing brand. Things are going to be great! But then you start exploring the range of available...
5 Non-Technical Ways To Improve Your Shopify Website Speed
How does your Shopify site perform on mobile? Is a slow mobile experience causing visitors to leave your site? As more and more users are browsing sites and buying products from their smartphones, they expect a site to load as...
Why You Need Google Analytics In Your Shopify Reporting
When you run a Shopify eCommerce website it is really hard to ask your customers what they think of your store, which products are their favourites, and what the experience is like. When you have a physical store, the customers...
Online Marketing 101: The Basics For Your Business
Advertising your business used to mean printing flyers or running an ad in the local newspaper. But then the internet happened! Suddenly, the potential for getting your business in front of more people grew hugely. Online marketing levels the playing...
Shopify How To: Make Large PDFs Accessible on your Shopify Website
If you have PDF documents that you'd like your website visitors to be able to download from your site you can upload them to Shopify (see settings, files in Shopify Admin). By uploading the file a URL will be generated,...
Save Time And Energy With Mailchimp Email Marketing
It is all well and good having an awesome Shopify website. You have invested all of this time making it a great experience for your customers when they land at your web door. But once they leave your website, how...
Get More Traffic To Your Website With On Page SEO
There is no point having an amazing website if no one can find it! On page SEO helps the right people to find your website via a search engine. But there are some things that you must do to maximise...