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Offering a first purchase incentive to website visitors in exchange for their email address is great way to start building up your subscriber list. The incentive you offer needs to be valuable to make it worth while signing up for....

You have done all the hard work of putting together your website. Your business is set up and ready to go… So how do you get people to see it? Better yet, how do you get people to engage with...

Marketing used to mean putting an ad in the newspaper or dropping flyers into letterboxes. But now it is a whole new ball game. An effective marketing strategy uses many different channels and techniques, both on and offline. That way,...

Search Engine Optimisation (SEO) is not just a buzzword. It is one of the best ways to increase traffic and bring attention to your website. It is also an essential digital marketing tool. SEO is needed to make your website...

With the massive popularity of social media platforms like Twitter and Facebook, there are many people out there questioning the relevance of email marketing. Email has been around since 1971 – it’s old and outdated, right? Wrong! Over 3.3 billion...

 If you have an ecommerce website you'll know how essential a good email marketing strategy is to help generate first purchase and repeat sales from customers. You can setup a MailChimp automation, which are free for all MailChimp accounts, to automatically...

Here are a list of points below that explain the benefits of Email Marketing:Why Use Email Marketing? Email is used by pretty much everyone, and the majority of people check email at least once per day. Email lasts longer than...

Here are 5 emails you could use as part of your email marketing strategy to generate more sales for your online store:AD-HOC EMAILS1) New Arrivals/Presale Alerts to encourage repeat purchases by letting customers know when you have new stock arrivals available....