How People Read Information On Websites
It’s important to understand how people read information on websites so you can tailor your content accordingly. Readers attention spans are short when reading information online, so you need to make sure your readers can find what they’re after quickly and easily.
Most people skim website content and read the parts that are important to them. And if they don't find what they're interested in after a few seconds - they'll move on to the next website.
Next time you are doing a search on the internet and looking for a service or information, take note of how you 'read' the websites you visit and how much time you actually spend reading the content.
It’s All About Them
Make sure your content is geared towards your customer needs and not yours. Make sure your content tells the reader what benefits they'll get from doing business with you. They really don't want to know all about you and your company or products, they just want to know what benefits or solution you're providing for them.
You need to gain your readers trust and credibility in what you are offering. Content that is too wordy, has too much marketing ‘fluff’ or just isn’t clear won’t gain you that trust.
The 3 Most Important Content Writing Tips
Aim to be concise, factual and direct with your entire website written content.
How To Organise And Write Your Page Content
If you follow the points above you'll easily improve the content of your website and get visitors to stay around longer.
If you would like some professional help with your website content, there numerous content writing services available to help with this important and sometimes overlooked part of your website development.
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