...no, you need a way to generate leads.Having a website does not automatically mean, you'll start generating more leads for your business - you'll need an Online Marketing Strategy to really start seeing a return on your investment.
A website can be an important part of an Online Marketing Strategy designed to attract new customers or increase inquiries for the services your business provides.
We offer a range of very affordable Online Marketing options for small to medium sized businesses - if you'd like to find out more, please get in touch.
The internet is incredibly competitive these days and the algorithms that search engines use to rank websites have also changed. No longer is it just a case of adding in a few keywords to your website, and voila, your website starts ranking in the first few pages of google.
Organic Search Results
Organic Search results are the results you see in google from a search that aren't ads - ads appear at the top and organic results start appearing about halfway down the page.
We apply on-page SEO to all website pages we develop to build a base from which to start your SEO efforts. Off-Page SEO, is the next step in continuing to improve your ranking within search engines.
Chances are your website isn't appearing on the first page of google - and there is no magic way to get it there. Good search engine rankings take time and depending on the competitiveness of your industry you may not be able to achieve the results you need organically.
This is where an online marketing strategy comes into play - one part of this strategy may be Pay-Per Click Advertising.
When you do a search in google, you see the ads first, and the organic search results afterwards.
If pay-per-click advertising (or adwords) is setup properly, the new leads or sales generated should far outweigh the cost of the ads.
We do not recommend our clients set up adwords themselves - it is far too easy to end up spending hundreds for little or no result.
If you'd like to find out more about how we can help you with your online marketing strategyand get your website really working for your business, drop us a line.
Free tutorials, marketing tips and learning resources for small businesses.