If you have an ecommerce website you'll know how essential a good email marketing strategy is to help generate first purchase and repeat sales from customers. You can setup a MailChimp automation, which are free for all MailChimp accounts, to automatically send a welcome email to new subscribers encouraging or offering them an incentive to make that first purchase with your store.
This tutorial will guide you through the process of setting up a Welcome Series Automation in MailChimp using a Shopify discount code as an incentive. Before beginning this tutorial you'll need to make sure your MailChimp account is integrated with your Shopify store.
Part 1: Create the discount code in Shopify
Part 2: Setup the Welcome Series Automation in MailChimp
How easy was that!
Now you have an automated incentive running for new subscribers who join your list - you can set and forget this now and hopefully see an increase in first purchases from customers.
If you need help with this automation or any of the other automation options in MailChimp, let us know. We can even help you with your email marketing strategy, so just get in touch.
Free tutorials, marketing tips and learning resources for small businesses.