Shopify collections (or categories) are often overlooked and thought of as ‘just a container’ for your products. However, they are pages in their own right and show up in Google searches – so it’s a good idea to create them with Search Engine Optimisation (SEO) in mind.
Here are some tips for improving SEO on your Shopify collection pages.
Create an enjoyable user experience
Make sure your collection pages look good and are easy to navigate. The better they look, the more likely your customers will spend time on each page and click through to view products.
Choose a two-column layout for collection products if your Shopify theme has this option. Two columns look good on mobile devices and reduce the amount of scrolling required on small screens.
Write unique collection descriptions
Include a collection description to give your visitors more information about your products (this is great for SEO).
Some things to keep in mind when writing:
Backup collection pages with excellent product pages
Product pages are your final opportunity to get your potential customer to add a product to their cart. Backup your collection pages by spending some time on your product pages, too.
Here are some tips:
Spending some time on your collection and product pages is well worth the effort. By making sure the design looks good, including relevant keywords, and writing engaging content, you’ll convert more browsers into buying customers.
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